Thursday, January 18, 2018
11:30am - 2:00pm

DoubleTree by Hilton Minneapolis - University Area
511 Huron Blvd SE
Minneapolis , MN 55414

11:30AM - Registration, Networking, Lunch

12:00PM -  Program Begins

1:30PM - Talk concludes, network with speakers and attendees until 2:00PM

Start Time for MPI Live! Livestream 12:20PM


CMP-IS Domain: G. Meeting and Event Design

1.00 CE credit

Early Bird Registration Rates

(Closes at 11:59pm CST on Sunday, January 7, 2018)

$40 MPI Premier and Preferred Members
$60 MPI Essential Members
$30 Students
$0 Past Presidents
$60 Nonmembers

Regular Registration Rates

(Begins at 12:00am CST on Monday, January 8, 2018 & closes at 11:59pm CST on Sunday, January 14, 2018)


$50 MPI Premier and Preferred Members
$70 MPI Essential Members
$40 Students
$0 Past Presidents
$70 Nonmembers


Onsite Registration Rates

(Thursday, January 18, 2018 )

$60 MPI Premier and Preferred Members
$80 MPI Essential Members
$50 students
$20 Past Presidents
$80 Nonmembers

Hear brave ideas in a new high energy format inspired by TEDTalks and IGNITE. Meeting and event innovators will be sharing expertise, trends and new/different endeavors in five minute intervals.

  • Wine Selection for Events - Leslee D. Miller, Amusee Wine
  • BYOG (Bring your own Goggles) - Steph Pfeilsticker, Hybrid Events Authority, LLC
    Virtual and augmented reality will change our lives in significant ways. Meetings will need to be aligned to meet the needs of the attendee. Get up to date on what's happening today and what to prepare for tomorrow.
  • Sourcing and Contract Negotiations - Jaimie Mattes, HelmsBriscoe
  • Social Media- Tami Cabrera, Muddy Paws Cheesecake
  • Strategic Sourcing - Leveraging your volume- Chris Johnson, Land O'Lakes, Inc.
    Land O'Lakes centralized event sourcing provides a strategic approach to create partnerships that leverage spend across the enterprise. Partners include air, hotel, production companies, DMCs and all other service providers. We continue to drive value through multi-program offers, volume rebates and coordinated concession efforts based on individual program needs.
  • Your Secret Weapon: Choice - Bree Meredith, CMP, BI WORLDWIDE
    "What’s the best way to plan an event? It depends. Ask 10 people to define the essential components of a successful meeting and you’ll get 10 different answers. So which one is right? All of them. Crafting an event that impresses everyone may seem like a losing battle, but there’s a secret weapon few planners use: choice. Bree Meredith will share practical ways to leverage the power of individual choice. She’ll discuss how to offer your attendees options, embrace flexibility and build in opportunities for customization. Think: crowdsourcing and audience-smart technology to create an experience that feels tailored to each attendee.
  • Tips for getting the most from your decor or rental designer- Rachel Geertsema, Festivities
    Your event needs stuff. You’ll need a designer who knows how to use this stuff to create an event that will not only wow your guests but also create a lasting impression. Decor is a staple in successful event planning and execution. How you choose to decorate is one of the best ways to customize your space, as well as connect your theme or mood to guests. Decor also gives you opportunities to engage guests and deepen the connection between them and your organization. An Event Designer should be able to guide you through this process and assist you in creating an event that is impactful and successful.
  • Latest Trends - MPI Global

View our speakers below:

Leslee DMillerAmusee Wine

Leslee Miller is a dually certified Sommelier through the International Sommelier Guild and the Court of Master Sommeliers. She is the sole owner of wine consulting firm, Amusée, founded in 2004 and based in Minneapolis, Minnesota. She is also the co-founder and owner of national wine club, Sip Better, founded in 2017.  Currently, Leslee shares her expertise, experience and passion for the industry within a number of different settings across the globe. As a great lover of food and wine, she not only educates and shares her love for the ‘great’ wines of the world, but also finds it exceptionally important to give her subscribers a unique and exceptionally fun insight to the everyday international value-driven wine market.


Steph PfeilstickerHybrid Events AuthorityLLC

Steph Pfeilsticker is an award-winning thought leader and innovator with nearly 20 years of event industry experience. She founded Hybrid Events Authority to share her hybrid meeting expertise with organizations that would like to extend their content to audiences outside of the meeting room. The industry has taken notice of Steph’s work. She was named a Top 20 Changemaker, and has been the recipient of nearly a dozen awards from meetings industry for her work. She has served as President of the MPI Minnesota chapter and been inducted into the Minnesota Meetings and Events Hall of Fame. Steph received an undergraduate degree from Valparaiso University in Valparaiso, Indiana and an MBA from Bethel University in St. Paul, MN. 

Jaimie MattesHelmsBriscoe

Jamie Mattes is a 12 1/2 year HB Associate, former hotel sales guy and Past MPI Chapter President.  Jaimie sources hotels and work on numerous contract every day.  He partners with his clients on assisting them in their sourcing and contract negotiations.  He works with numerous Procurement departments to strategize and build relationships. Jaimie and his team source and negotiate over 800+ meetings/contracts annually on a global scale with hotels, CVB's and DMC's to provide exceptional experiences for their destinations. 

Tami CabreraMuddy Paws Cheesecake

After growing up in Chicago’s restaurant industry, Owner Tami Cabrera acquired a taste for a dessert synonymous with Chicago—cheesecake. After moving here in 1993, she found it impossible to find such cheesecake so started her own business. Today, their St. Louis Park, MN based facility produces hundreds of Chicago style cheesecakes weekly, in over 200 flavors! Their largest markets are wedding cheesecakes and their wholesale division. They also have a national mail-order division, fundraising division, and retail division. They have appeared on Kare 11, WCCO, CBS and on Food Network’s Roker on the Road in addition to receiving several local awards including Best in Minnesota. Even the White House invited them to visit in 2011! All of their cheesecakes are made from scratch in small batches daily. Tami was given the Outstanding Community Partner award for 2017. She is a single mother of 4, rescue pet owner of 6, a social media expert and a regular volunteer. For more information go to

CMP-IS Domain G: Meeting and Event Design                                                                     
1.00 CE credit

Chris JohnsonLand O'LakesInc.

Director, Global Travel and Enterprise Events - I lead a centralized corporate function with 16 team members, providing an integrated event and global travel strategy for all Land O’ Lakes businesses and functions.  Events include strategic internal and external business-related conferences, customer and business partner meetings and incentive travel programs.  In 2017, we managed and executed 375+ events with a combined annual spend of $38MM



Before starting her career with BI WORLDWIDE (BIW) four years ago, Bree Meredith spent 12 years working in the hospitality industry, mainly in hotels and special event venues. In her current role at BIW, Bree specializes in the automotive vertical market, designing meetings, incentives and product launches all over the world. Bree is passionate about helping her clients grow and thrive by crafting powerful experiences from start to finish.

Rachel GeertsemaFestivities

Rachel Geertsema is an Event Design and Sales Coordinator with Festivities where she was awarded Employee of the Year in 2016. With just under five years of event experience, she has thirst for knowledge and relentless enthusiasm for all things events and decor. Rachel is an active member of the International Live Events Association (ILEA).

MPI Global

Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. Founded in 1972, MPI provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. It has more than 90 chapters and clubs in 19 countries.


Not able to attend the event in person?
Register for MPI Live! to virtually view the presentation via your computer--only $20 for members and $30 for nonmembers.
Register Now

Newly constructed in 2017, the DoubleTree by Hilton Minneapolis – University Area is located centrally between Minneapolis and St. Paul. Featuring 141 modern and spacious guest rooms, along with 6 state of the art meeting rooms, largest of which is our Bridges Ballroom, with floor-to-ceiling windows on three sides. Our team would love to partner with you to make your next event exceed your attendees expectations.

Parking Information
Valet Parking is available at the DoubleTree by Hilton Minneapolis for $12. No Self-Parking is available. The closest parking ramp, within walking distance to the hotel is the Oak Street Ramp. Street parking is also available on University Avenue.  


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Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.